Alright so now we know content is king. Not to mention since we have creating our personal blogs, (remember blogs is usually short slang for Blogs – which can be what all their « formal and official » name is), most of our details is going to be « unique » and « Original ». Yet from time to time, since our company is only human being, and since we simply cannot « create » more and more info, we will certainly copy details from other web sites. That is nice. There is no issue with that, UNLESS OF COURSE, you decide that « copying » and/or « linking » is simply better and forego writing anything at all.
Now allow me to make this very clear. If you are offering a service to the people, where your main business should be to offer out links to other places wherever people are able to get information, therefore are a repository where persons come to get links, because you already would all the homework – that may be fine. Because what you will loose in content material, you will make-up in « eyeballs » and « hits ». Remember the end result of good search engine listings is just that. MORE VISITS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is certainly not the sole parameter a great Search Engine looks at. Not with a long shot.
This really is a critical point out keep in mind. All sorts of things we can talk about, every method, by content to email to lists to what ever, has but one aim in mind. To consistently and constantly boost and build your website « hits ». To be sure you have an ever-growing « fan » club « motivated » because of the service plan you are selling, to come back. So please differentiate amongst the end goal as well as the methods. Articles (discussed in our first article) is a approach towards the aim of getting listed in a good job on a google search, and the aim is to experience people use and arrive to your web-site or blog page, and make a « buzz » regarding it. (We definitely will talk about this much later within our series. )
Let us get back to content for a moment. Below we are speaking about something that every writers know about and are knowledgeable about. Text, phrases, phrases. Original, unique textual content.
So to be able to continue on our own fairly logical path, we will now give full attention to the « text » and what has to be in it. Which will brings us towards the subject of « keywords ». Before explaining just the thing these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.
If you have an online site selling hair beauty supports, you will want to sell your materials writing content around the things you are selling. Obviously if you publish something about the between the latest models of of dishwashers, this is not likely to relate to the « subject matter » and content of your internet site. So you will certainly write articles around nice hair supplies. You are likely to write article content on great hair care, method dye flowing hair, how to get reduce split-ends, how often to hair shampoo etc . and so forth
Our magic hair site is called « Hair Is Not Forever ». But this is each of our site at the moment and we will retain it as we complement. hairisnotforever also has a blog. This blog all of us will call « SilkyFairHair » and we’ll put it, with regard to our model in under the proprietor who might be aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Site – Wild hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles especially when I get to the article to the importance of choosing the best name.
And so Mr. Neither Hair great wife, Mrs. Purple Frizzy hair work together. That they create this website, get each of the necessary stuff to sell some thing on it, write a couple of articles or blog posts about mane and settle-back and wait for a people to come beating all their « virtual » door down. Very well as we declare in Hebrew, « Boker Tov » (which literally means « Good Morning »), or perhaps as you say in English language, « Knock. Topple. Good Morning! Any individual Home? »
Okay the Hair couple learn about keywords. And so they create articles in which EVERY sentence has the expression hair in it (or balding). Yet hair may be the title of the video game. They make sure their articles is first, and once they have written two HTML internet pages of locks articles, logically placed by way of a cousin the graphic artisan (who is usually bald) throughout the advertisements just for hair companies now they presume they are carried out!
Woah! Not really by a LONGER SHOT! And here is where it gets depressing with respect to the uninitiated and non-dedicated people.
Allow us to deal with the « keyword » issue. Keywords are like indices or perhaps if you wish, categories. A key phrase is something that the search engine will look for and validate (in our day), to use as among the parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different places. The first of all in the site header from the site. in what is known as the section to get « meta » tags. We will deal with meta tags in a several article, however let us simply say they are the keywords most search engine look for (with their « bots ») when visiting your webblog. An example meta tag pertaining to keywords on our site may be like this:
Again inside our article(s) on meta tags all of us will talk about these keywords, and meta tags, but for at this moment take this as a granted these are a number of the keywords which will be in the coto tag.
When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and assumed that was what the site was about and listed the web page under many keywords. This was caught on to immediately, and humans currently being the crafting devils they are really, began detailing keywords that had not do with their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Gets & Eyeballs)
So porno sites specifically, adopting this kind of as yet one other « fool the engine » technique, would set keywords like « hair », « technology » etc . into their meta tags, and give the site an innocuous name and voila, more traffic.
Consequently in the limitless battle Search engines like yahoo caught upon, and have a few factors. They deprecated the importance of your keywords inside the meta tags matching to their methods, UNLESS the content on the site essentially did meet the keywords. Of course , this was not enough as porn sites will set « real » content around their particular stuff. Let me give you a PROPER example that i find funny, but it is incredibly serious.
In a single of my posts on my blog, lit . my bio which is noticed by search engines like google. The other day We received a message from an ancient flame of mine stating « I freaked out. We googled you, under Wyatt Gross Copy writer, and you are connected with a site about tushy’s! inch So I choose and Google it, and sure enough in like the 6th position are these claims: « Ted Gross’s Unofficial Biography – The true Version by Tushy » last but not least I simply click and receive led to another site (no url in this article as I will not want to publicize that site to get obvious reasons) and I arrive to a porno site which will ripped off, of all the content over the internet, MY OWN profile to put around their porn advertising. UGH! However you see that is definitely how crafty people are!
(Here we are not going to talk about « splogs » – meaning « spam blogs » yet. Nonetheless keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two cases: 1 . You could have keywords within your meta tag (and you should have them! ) The little Search Engine « bot » (that is a computer software whose job it is to travel around the Internet, never sleeps and never consumes and climbs into all those porn sites too!, and sees information on ALL OF THE sites hence the information can be categorized), reaches our internet site of hairisnotforever and says the keywords on the web page. Then this kind of little bot makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines avoid « see », they are simply NOT aesthetic (males will be visually focused not Search engines like google! ) and so graphics are definitely not taken into account if you do not use the alternative tag. ) The algorithms get more plus more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember basic content! )
2 . You could have no keywords in your coto tag and so the engine merely looks at your articles.
So the happy couple figures okay lets position the word curly hair say, atlanta divorce attorneys sentence for least 3 times. NO! Have a tendency do that. Excessive use of a keyword is a red-flag to a Google search and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now as you Google for the purpose of hair items using the expression « balding », the Search Engine has the key word, and based upon a million variables decides what position for that specific keyword, hairisnotforever will have, and feeds it out.
And so our few figures www.ezshuttle.net the particular hell. We all will also sell mascara, and so they put in an image advert and the word mascara in their keywords, without having virtually any content for it. Well then is going to be listed for the reason that the last with the last with the last for anybody looking for « mascara ». So just for this lesson the formula is usually:
« Content+Keywords in the content+Keywords in Meta point. »